Reimagined remote dining for Domino’s with a feature that transforms group orders into shared, connected moments.
Domino's • Add-Feature • 2025
YEAR
2025
TIMELINE
3 months
PLATFORM
IOS
INDUSTRY
Foodtech
TOOLS
PLATFORM
IOS
INDUSTRY
Foodtech
ROLE
UX/UI Designer
View Prototype
SUMMARY
PizzaParty is a fun, seamless way to host pizza nights from anywhere.
PizzaParty is a fun, seamless way to host pizza nights from anywhere.
PizzaParty is a fun, seamless way to host pizza nights from anywhere.
Distance doesn’t erase the desire to connect — it just changes how we do it. I wanted to explore how food, one of the most universal ways we bond, could bring people together even when they’re far apart. While tools like FaceTime and Zoom keep conversations going, shared activities like eating together spark something deeper. The challenge? Timing and coordination often make it harder than it should be.
That’s where PizzaParty comes in — a Domino’s concept feature that syncs group orders and delivery times, turning a simple pizza night into a shared moment of joy, no matter the distance.
Distance doesn’t erase the desire to connect — it just changes how we do it. I wanted to explore how food, one of the most universal ways we bond, could bring people together even when they’re far apart. While tools like FaceTime and Zoom keep conversations going, shared activities like eating together spark something deeper. The challenge? Timing and coordination often make it harder than it should be.
That’s where PizzaParty comes in — a Domino’s concept feature that syncs group orders and delivery times, turning a simple pizza night into a shared moment of joy, no matter the distance.
Distance doesn’t erase the desire to connect — it just changes how we do it. I wanted to explore how food, one of the most universal ways we bond, could bring people together even when they’re far apart. While tools like FaceTime and Zoom keep conversations going, shared activities like eating together spark something deeper. The challenge? Timing and coordination often make it harder than it should be.
That’s where PizzaParty comes in — a Domino’s concept feature that syncs group orders and delivery times, turning a simple pizza night into a shared moment of joy, no matter the distance.
Research Goals
Research Goals
Research Goals
I wanted to understand how people stay connected when miles apart — and what’s lost in the process of virtual interactions. As I dug deeper, I found myself curious about how something as simple as sharing a meal changes when screens are involved. What challenges come up when trying to order food together, or when delivery timing throws off that shared moment?
I explored why shared meals and activities hold such emotional weight, even online, and wondered how technology might help recreate that sense of togetherness. Along the way, I tested interest in features like group ordering, gifting, and synchronized delivery — all with one goal in mind: to design experiences that don’t just work well, but feel joyful, warm, and connected.
I wanted to understand how people stay connected when miles apart — and what’s lost in the process of virtual interactions. As I dug deeper, I found myself curious about how something as simple as sharing a meal changes when screens are involved. What challenges come up when trying to order food together, or when delivery timing throws off that shared moment?
I explored why shared meals and activities hold such emotional weight, even online, and wondered how technology might help recreate that sense of togetherness. Along the way, I tested interest in features like group ordering, gifting, and synchronized delivery — all with one goal in mind: to design experiences that don’t just work well, but feel joyful, warm, and connected.
I wanted to understand how people stay connected when miles apart — and what’s lost in the process of virtual interactions. As I dug deeper, I found myself curious about how something as simple as sharing a meal changes when screens are involved. What challenges come up when trying to order food together, or when delivery timing throws off that shared moment?
I explored why shared meals and activities hold such emotional weight, even online, and wondered how technology might help recreate that sense of togetherness. Along the way, I tested interest in features like group ordering, gifting, and synchronized delivery — all with one goal in mind: to design experiences that don’t just work well, but feel joyful, warm, and connected.
Components
Components
Components
Secondary research
Competitive analysis
User Interviews
Secondary research
Competitive analysis
User Interviews
Secondary research
Competitive analysis
User Interviews
Secondary Research
Secondary Research
Secondary Research
To understand how people stay emotionally close despite the distance, I began with secondary research. Whether through food, games, or watch parties, I discovered a shared intention — creating a space where everyone can take part in the same moment, together.
To understand how people stay emotionally close despite the distance, I began with secondary research. Whether through food, games, or watch parties, I discovered a shared intention — creating a space where everyone can take part in the same moment, together.
To understand how people stay emotionally close despite the distance, I began with secondary research. Whether through food, games, or watch parties, I discovered a shared intention — creating a space where everyone can take part in the same moment, together.
This insight made me curious: what is it about these shared spaces that makes them feel more connected than a simple video call? Is it the synchronization of the activity itself, or the joy of interacting in real time around a shared moment?
This insight made me curious: what is it about these shared spaces that makes them feel more connected than a simple video call? Is it the synchronization of the activity itself, or the joy of interacting in real time around a shared moment?
This insight made me curious: what is it about these shared spaces that makes them feel more connected than a simple video call? Is it the synchronization of the activity itself, or the joy of interacting in real time around a shared moment?
Competitive Analysis
Competitive Analysis
Competitive Analysis
Curious about how others approached connection, I dove deeper into a competitive analysis. Seeing what current platforms did well — and where they missed the mark — helped me shape PizzaParty into something more personal and impactful.
Curious about how others approached connection, I dove deeper into a competitive analysis. Seeing what current platforms did well — and where they missed the mark — helped me shape PizzaParty into something more personal and impactful.
Curious about how others approached connection, I dove deeper into a competitive analysis. Seeing what current platforms did well — and where they missed the mark — helped me shape PizzaParty into something more personal and impactful.
Target Audience
Target Audience
Target Audience
Through interviews with five participants living away from loved ones, I heard stories of missed moments and digital disconnect. Many struggled to coordinate plans across apps and wished for easier, more meaningful ways to feel together, even from afar.
Through interviews with five participants living away from loved ones, I heard stories of missed moments and digital disconnect. Many struggled to coordinate plans across apps and wished for easier, more meaningful ways to feel together, even from afar.
Through interviews with five participants living away from loved ones, I heard stories of missed moments and digital disconnect. Many struggled to coordinate plans across apps and wished for easier, more meaningful ways to feel together, even from afar.
Opportunity
Domino’s can expand beyond food delivery and position itself as a brand that creates meaningful shared experiences—using pizza as the centerpiece for connection and celebration.
Problem Statement
Staying connected over distance is easy with video calls, but creating meaningful shared experiences—like eating together—is still frustrating. Group orders are hard to coordinate, deliveries arrive at different times, and the sense of togetherness gets lost.
Problem Statement
Problem Statement
Staying connected over distance is easy with video calls, but creating meaningful shared experiences—like eating together—is still frustrating. Group orders are hard to coordinate, deliveries arrive at different times, and the sense of togetherness gets lost.
Staying connected over distance is easy with video calls, but creating meaningful shared experiences—like eating together—is still frustrating. Group orders are hard to coordinate, deliveries arrive at different times, and the sense of togetherness gets lost.
Opportunity
Opportunity
Domino’s can expand beyond food delivery and position itself as a brand that creates meaningful shared experiences—using pizza as the centerpiece for connection and celebration.
Domino’s can expand beyond food delivery and position itself as a brand that creates meaningful shared experiences—using pizza as the centerpiece for connection and celebration.
Define
Define
Define
From my research, I brought the insights to life through a user persona — someone who represented the real people I was designing for. Throughout the process, this persona became my north star, reminding me of their goals, frustrations, and what truly mattered.
From my research, I brought the insights to life through a user persona — someone who represented the real people I was designing for. Throughout the process, this persona became my north star, reminding me of their goals, frustrations, and what truly mattered.
From my research, I brought the insights to life through a user persona — someone who represented the real people I was designing for. Throughout the process, this persona became my north star, reminding me of their goals, frustrations, and what truly mattered.
Components
Components
Components
User Persona
Journey Map
User Flow
User Persona
Journey Map
User Flow
User Persona
Journey Map
User Flow
User Persona
User Persona
User Persona
User Journey Map
User Journey Map
User Journey Map
Persona: Joseph Flynn
Persona: Joseph Flynn
Persona: Joseph Flynn
Scenario: Joseph is hosting a virtual pizza party with his childhood friends who live in different states. He wants everyone to feel connected despite the distance and wants to feed everyone while they play video games and talk on facetime.
Scenario: Joseph is hosting a virtual pizza party with his childhood friends who live in different states. He wants everyone to feel connected despite the distance and wants to feed everyone while they play video games and talk on facetime.
Scenario: Joseph is hosting a virtual pizza party with his childhood friends who live in different states. He wants everyone to feel connected despite the distance and wants to feed everyone while they play video games and talk on facetime.
Expectation: A fun, unforgettable experience with friends that allows everyone to interact and enjoy pizza without any issues.
Expectation: A fun, unforgettable experience with friends that allows everyone to interact and enjoy pizza without any issues.
Expectation: A fun, unforgettable experience with friends that allows everyone to interact and enjoy pizza without any issues.
Information Architecture/User Flow
Information Architecture/User Flow
Information Architecture/User Flow
I started by mapping out how users would move through the Group Order and Gift Order features — a process that helped me uncover hidden steps, refine the structure, and make sure every moment in the experience felt intentional.
I started by mapping out how users would move through the Group Order and Gift Order features — a process that helped me uncover hidden steps, refine the structure, and make sure every moment in the experience felt intentional.
I started by mapping out how users would move through the Group Order and Gift Order features — a process that helped me uncover hidden steps, refine the structure, and make sure every moment in the experience felt intentional.
Design
Design
Design
After narrowing down the problem, it was time for the fun part — designing!
After narrowing down the problem, it was time for the fun part — designing!
After narrowing down the problem, it was time for the fun part — designing!
Components
Components
Components
Mid-fi wireframes
UI kit
High-Fidelity prototype
Mid-fi wireframes
UI kit
High-Fidelity prototype
Mid-fi wireframes
UI kit
High-Fidelity prototype
Mid-fidelity Wireframes
Mid-fidelity Wireframes
Mid-fidelity Wireframes
Since I was designing within an existing system, I moved straight into mid-fidelity. I started by capturing screenshots of the current app and layering my designs where they fit most naturally into the flow. From there, I tested the flows early to quickly see what worked and what needed adjustment.
Since I was designing within an existing system, I moved straight into mid-fidelity. I started by capturing screenshots of the current app and layering my designs where they fit most naturally into the flow. From there, I tested the flows early to quickly see what worked and what needed adjustment.
Since I was designing within an existing system, I moved straight into mid-fidelity. I started by capturing screenshots of the current app and layering my designs where they fit most naturally into the flow. From there, I tested the flows early to quickly see what worked and what needed adjustment.
Mid-fi frames
100%
100%
100%
Task Completion
Task Completion
Task Completion
Testers loved the sense of collaboration that came with group ordering, calling it one of their favorite parts. Still, many were unsure about where their orders stood, suggesting clearer progress bars and labels to make tracking easier.
Testers loved the sense of collaboration that came with group ordering, calling it one of their favorite parts. Still, many were unsure about where their orders stood, suggesting clearer progress bars and labels to make tracking easier.
Testers loved the sense of collaboration that came with group ordering, calling it one of their favorite parts. Still, many were unsure about where their orders stood, suggesting clearer progress bars and labels to make tracking easier.
Iteration - Leveraging Existing Components for New Designs
Iteration - Leveraging Existing Components for New Designs
Iteration - Leveraging Existing Components for New Designs
During usability testing, I noticed that users were confused by the custom status bars I had created. To address this, I replaced them with existing, familiar components from the design system. This change not only ensured visual consistency but also leveraged patterns users already understood. In the follow-up testing, participants had no trouble interpreting the status indicators, confirming that the adjustment improved clarity and cohesion.
During usability testing, I noticed that users were confused by the custom status bars I had created. To address this, I replaced them with existing, familiar components from the design system. This change not only ensured visual consistency but also leveraged patterns users already understood. In the follow-up testing, participants had no trouble interpreting the status indicators, confirming that the adjustment improved clarity and cohesion.
During usability testing, I noticed that users were confused by the custom status bars I had created. To address this, I replaced them with existing, familiar components from the design system. This change not only ensured visual consistency but also leveraged patterns users already understood. In the follow-up testing, participants had no trouble interpreting the status indicators, confirming that the adjustment improved clarity and cohesion.
I replaced the plus icon with a ‘Start Your Order’ button to reduce user confusion and to make it clear that this was the primary call-to-action and the next step to take.
I replaced the plus icon with a ‘Start Your Order’ button to reduce user confusion and to make it clear that this was the primary call-to-action and the next step to take.
I replaced the plus icon with a ‘Start Your Order’ button to reduce user confusion and to make it clear that this was the primary call-to-action and the next step to take.
The new status bar, inspired by the existing Domino’s point tracker to create visual consistency.
The new status bar, inspired by the existing Domino’s point tracker to create visual consistency.
The new status bar, inspired by the existing Domino’s point tracker to create visual consistency.
Updated High Fidelity Screen
Updated High Fidelity Screen
Updated High Fidelity Screen
Simplifying Overwhelming Information with Collapsible Folds
Simplifying Overwhelming Information with Collapsible Folds
Simplifying Overwhelming Information with Collapsible Folds
While testing mid-fidelity frames, I noticed users felt overwhelmed by the amount of information displayed, particularly with everyone’s addresses and orders shown at once. To address this, I introduced collapsible folds that display only the most relevant details upfront, while still allowing users to expand and view additional information if needed.
While testing mid-fidelity frames, I noticed users felt overwhelmed by the amount of information displayed, particularly with everyone’s addresses and orders shown at once. To address this, I introduced collapsible folds that display only the most relevant details upfront, while still allowing users to expand and view additional information if needed.
While testing mid-fidelity frames, I noticed users felt overwhelmed by the amount of information displayed, particularly with everyone’s addresses and orders shown at once. To address this, I introduced collapsible folds that display only the most relevant details upfront, while still allowing users to expand and view additional information if needed.
While testing mid-fidelity frames, I noticed users felt overwhelmed by the amount of information displayed, particularly with everyone’s addresses and orders shown at once. To address this, I introduced collapsible folds that display only the most relevant details upfront, while still allowing users to expand and view additional information if needed.
Creating Familiar Experiences Through Mental Models
Creating Familiar Experiences Through Mental Models
Creating Familiar Experiences Through Mental Models
To design the gift-ordering flow, I drew inspiration from apps like Venmo to align with users’ existing mental models of sending something easily. Usability testing confirmed this approach—participants completed the task with zero confusion and 100% success.
To design the gift-ordering flow, I drew inspiration from apps like Venmo to align with users’ existing mental models of sending something easily. Usability testing confirmed this approach—participants completed the task with zero confusion and 100% success.
To design the gift-ordering flow, I drew inspiration from apps like Venmo to align with users’ existing mental models of sending something easily. Usability testing confirmed this approach—participants completed the task with zero confusion and 100% success.
Other Screens
Other Screens
Other Screens
Next Steps
Next Steps
Next Steps
If I had more time, I’d refine clarity around progress indicators, expand usability testing with a larger participant pool, and explore adding more social elements like reactions, chat, or mini-games within the tracker. I’d also evaluate the potential business impact—looking at how PizzaParty could drive group orders, gifting frequency, and overall app engagement.
If I had more time, I’d refine clarity around progress indicators, expand usability testing with a larger participant pool, and explore adding more social elements like reactions, chat, or mini-games within the tracker. I’d also evaluate the potential business impact—looking at how PizzaParty could drive group orders, gifting frequency, and overall app engagement.
If I had more time, I’d refine clarity around progress indicators, expand usability testing with a larger participant pool, and explore adding more social elements like reactions, chat, or mini-games within the tracker. I’d also evaluate the potential business impact—looking at how PizzaParty could drive group orders, gifting frequency, and overall app engagement.
What I learned
What I learned
This project taught me the importance of balancing user needs, business goals, and technical feasibility. Designing within Domino’s brand challenged me to focus on cohesion, while usability testing reminded me how small details—like button placement or text size—can impact clarity. Most importantly, I learned that designing for shared experiences can create digital features that go beyond utility and foster real human connection.
This project taught me the importance of balancing user needs, business goals, and technical feasibility. Designing within Domino’s brand challenged me to focus on cohesion, while usability testing reminded me how small details—like button placement or text size—can impact clarity. Most importantly, I learned that designing for shared experiences can create digital features that go beyond utility and foster real human connection.